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Samuel Horti is a long-time freelance writer for PC Gamer based in the UK, who loves RPGs and making long lists of games he'll never have time to play. He's now a full-time reporter covering health at the Bureau of Investigative Journalism. When he does have time for games you may find him on the floor, struggling under the weight of his Steam backlog."}; var triggerHydrate = function() window.sliceComponents.authorBio.hydrate(data, componentContainer); var triggerScriptLoadThenHydrate = function() var script = document.createElement('script'); script.src = ' -8-2/authorBio.js'; script.async = true; script.id = 'vanilla-slice-authorBio-component-script'; script.onload = () => window.sliceComponents.authorBio = authorBio; triggerHydrate(); ; document.head.append(script); if (window.lazyObserveElement) window.lazyObserveElement(componentContainer, triggerScriptLoadThenHydrate); else triggerHydrate(); } }).catch(err => console.log('Hydration Script has failed for authorBio Slice', err)); }).catch(err => console.log('Externals script failed to load', err));Samuel HortiSocial Links NavigationSamuel Horti is a long-time freelance writer for PC Gamer based in the UK, who loves RPGs and making long lists of games he'll never have time to play. He's now a full-time reporter covering health at the Bureau of Investigative Journalism. When he does have time for games you may find him on the floor, struggling under the weight of his Steam backlog.
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Digital downloads made up 50% of sales for SimCity 5 in the first two weeks of launch. Part of this success can be attributed to a simple A/B test the EA product team ran on the SimCity landing page. The team tested whether or not removing the big promotional banner, thus moving important information up higher on the page, would increase sales. Read the full case study here.
Online shopping can be difficult because you never know exactly how an item will fit. Roller Skate Nation knows this all too well. In person, shoppers frequently ask about sizing and how to go about picking the right fit. The team at Rollerskatenation.com decided to bring some of the offline world online and experiment with adding sizing tips to product pages. They tried placing tips in two different places. Read the full case study here. They found that placing the image below the product information increased checkouts by 69%!
Sony A/B tested on-site banner ads for the Vaio computer. The goal was to discover which call to action was more enticing: customizing a notebook or a free memory upgrade? Rather than one offer winning across the board, Sony discovered that visitors reacted differently to each ad based on where they were browsing. Read the full case study here.
People selected results from the the fuzzy auto suggest 9.6 % more often. They saw significant improvements throughout, including a 6.52% increase in the number of images added to the cart, and a 3.2% increase in downloaded images. Read the full case study here.
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