Making ethics accessible and applicable to media practice, Media Ethics: Key Principles for Responsible Practice explains key ethical principles and their application in print and broadcast journalism, public relations, advertising, marketing, and digital media. Unlike application-oriented case books, this text sets forth the philosophical underpinnings of key principles and explains how each should guide responsible media behavior. Author Patrick Lee Plaisance synthesizes classical and contemporary ethics in an accessible way to help students ask the right questions and develop their critical reasoning skills, both as media consumers and media professionals of the future. The revised and expanded second edition includes new examples and case studies throughout, expanded coverage of digital media, and two new chapters distinguishing the three major frameworks of media ethics and exploring media ethics across new media platforms including blogs, new forms of digital journalism, and social networking sites.
Media Ethics Key Principles For Responsible Practice
Patrick Lee Plaisance (Ph.D. Syracuse University) is an associate professor in the Department of Journalism and Technical Communication at Colorado State University, where he teaches media ethics, reporting, and mass communication theory at the undergraduate and graduate levels. His primary research areas include media ethics, moral psychology, virtue ethics, journalistic values, and newsroom socialization. His work has focused on analyzing how ethics theory can be more effectively brought to bear on media practice, and he has conducted qualitative and quantitative social-science research on journalistic decision making. He worked for nearly 15 years as a journalist at newspapers around the country, including papers in Los Angeles, south Florida, New Jersey, and Virginia. He has contributed chapters and case studies to numerous journalism and media ethics books and has published more than a dozen peer-reviewed articles in journals including Journalism & Mass Communication Quarterly, Communication Research, Journal of Mass Media Ethics, Communication Theory, and many others. He is also the author of the book Virtue in Media: The Moral Psychology of Excellence in News & PR.
Media Ethics: Key Principles for Responsible Practice equips students with the knowledge and critical skill sets they need to develop a solid foundation in ethical thinking and responsible media behavior. The text balances ethics theory with case studies to explain key ethical principles and their application in real-world media practice.
The book introduces classical and contemporary ethics theory and helps students develop a greater understanding of and appreciation for the deliberative process required for responsible media practice. Dedicated chapters address key ethical principles including transparency, justice, harm, autonomy, privacy, and community. Case studies throughout the book provide examples of media behaviors that have posed real-life dilemmas. These contemporary examples underscore the need for ethical media practice and also set the stage for lively debate and reflection.
The third edition includes up-to-date case studies, media research, and ethics theory applications to media technologies. Three new chapters address moral decision-making in everyday life, the key factors involved in being a responsible media consumer, and ethical and policy questions surrounding Big Data and our data-driven media system.
Developed to foster ethical thought and decision-making, Media Ethics is the ideal textbook for courses dealing with ethics in journalism, public relations, advertising, strategic communication, and media marketing.
Patrick Lee Plaisance joined Colorado State University in 2002. He worked as a journalist at numerous American newspapers for nearly 15 years in Virginia, New Jersey, California and Florida, and received his Ph.D. from Syracuse University. His research focuses on media ethics theory, moral psychology, journalism values and media sociology. He is author of Media Ethics: Key Principles for Responsible Practice (SAGE, 2009; 2nd ed. 2014) and Virtue in Media: The Moral Psychology of Excellence in News & Public Relations (Routledge, 2014). He is editing the forthcoming volume, Handbook of Communication Ethics (DeGruyter, 2017). He was named Editor of the Journal of Media Ethics for the 2014-2019 term. He also has published several book chapters and more than a dozen articles in peer-reviewed journals, including Journal of Communication, Communication Theory, Communication Research, Journalism & Mass Communication Quarterly and Journalism Studies. He teaches media ethics, reporting and communication theory. He writes a blog for Psychology Today magazine on issues of media ethics and moral psychology.
Media Ethics: Key Principles for Responsible Practice makes ethics accessible and applicable to media practice, and explains key ethical principles and their application in print and broadcast journalism, public relations, advertising, marketing, and digital media. Unlike application-oriented casebooks, this text sets forth the philosophical underpinnings of key principles and explains how each should guide responsible media behavior. Author Patrick Lee Plaisance synthesizes classical and contemporary ethics in an accessible way to help students ask the right questions and develop their critical reasoning skills, as both media consumers and media professionals of the future. The Second Edition includes new examples and case studies, expanded coverage of digital media, and two new chapters that distinguish the three major frameworks of media ethics and explore the discipline across new media platforms, including blogs, new forms of digital journalism, and social networking sites.
Virtually every aspect of media practice has both a legal and an ethical dimension. The law tells us what we must (or must not) do; ethics suggests what we ought (or ought not) to do. Throughout human history, the law has managed to regulate a small portion of human behavior; the rest is left to ethics.
Media law tells us where the courts and statutes draw the line between acceptable media behavior and punishable media behavior. But where do we, as ethically responsible media practitioners, draw the lines for ourselves and for our professions? The interplay of legal requirement and ethical obligation is what makes this course important, and, I hope, fascinating. 2ff7e9595c
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